Our Name

“Black Swan” events are random, unexpected, and unpredictable events that result in adverse consequences. Risks are an inevitable part of life and the investment journey. Our belief is that one can either avoid risks or choose to anticipate risks, identify opportunities and increase the possibility of investment success.

“Gray Swans”, as we coined the term, are risks that can be identified, studied and managed to produce a desired outcome.

The COVID-19 crisis, a once-in-a-century event affecting the entire world, is labelled a Black Swan event. A Gray Swan event is more predictable and often known beforehand but tends to be ignored. Climate change, and its consequences, is a Gray Swan. It’s not only a risk, but it is also an investment opportunity.

Swans are admired for their intelligence, elegant grace and gentle beauty, so it’s little surprise that these characteristics attract admiration as they sail purposefully and serenely through life. Clear parallels exist between our name and that of the noble swan – we have mastered the balance between calculated risk and experience in identifying possibility.

We utilise rich data to identify investments with the greatest potential for future growth. Our clients Sleep Well At Night (SWAN) whilst we burn the midnight oil looking after their investments. At GraySwan, we do not intend to predict the unpredictable.

Our unique, refreshing, and high conviction advisory and wealth management approach empowers investors to identify risks and proactively manage or avoid potential risks in their investment portfolios. The essence of wealth management is the management of risks while empowering clients to yield superior long-term and sustainable risk-adjusted returns.

It all starts with a vision...

and someone who believes in potential.

With mastery and knowledge built up through years of practice, the ordinary becomes extraordinary.

Origami is the art of paper folding, derived from ori meaning “folding” and kami meaning “paper” which is associated with the Japanese. In modern usage, the word origami is used as an inclusive term of all folding practices, regardless of their culture of origin. The goal is to transform a flat square sheet of paper into a finished sculpture through folding techniques.

It is the freedom to unleash creativity. 

The world is changing and we believe we can lead the change by thinking differently about how we invest. At GraySwan, we don’t just evolve on our own, but take our clients on the journey. We are committed to being our clients’ long-term strategic thinking partners. 

With calculated decisions as the base, our work becomes an art of precision…


In this regard, we have refreshed our brand identity as a company as we set ourselves on a refined path for the future.

We have evolved so much since the founding of GraySwan in 2010 and are now ready for the iconic GraySwan to take flight.

Evolving. Advancing. Readying for the journey ahead.


With the brand evolution, comes exciting and beautiful changes, but the core beliefs and values of the company will never change. Our team will continue to provide expert investment services and advice to the same standards as before, to continue producing superior, risk-adjusted, responsible, and sustainable investment performance.

Join us on our journey


  • to be at the forefront of global change
  • to leave a legacy
  • to fly.
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