Inspire Hope

GraySwan’s philosophy of purpose goes beyond just making a profit. We always aspire to make a significant difference in the lives of our direct community. As a result, we have channelled 5% to 10% of our profits via our GraySwan Charitable Trust to various initiatives.

Winston Churchill said, “We make a living by what we get, but we make a life by what we give.” Since the inception of Gray Swan Financial Services (Pty) Ltd, we have allocated our time and profits to the Gray Swan Charitable Trust (GSCT).

Via our Trust, we make a meaningful difference in the lives of the less privileged. The sole purpose of the GSCT is to be a channel through which GraySwan and other companies or individuals can generously give to make a difference.

We know that the finest way to ensure sustainable giving is to not only allocate funds but to personally be involved in our projects. Our employees and our Trustees get to know those who benefit from the GSCT’s funding; those who steward their money, and those who, daily, are committed to going into broken places of communities to restore hope and life.

When the less privileged have a name, a face, a dream, one realises that when you have more than you need, it is remarkably more joyous to build a longer table, instead of a higher fence.

Walk with a Purpose


In 2016 we launched a shoe donation initiative called “Walk with a Purpose”. To date, we managed to distribute just over 40,000 pairs of shoes to less privileged schools in our direct community through the assistance of donor schools, individuals and corporates. Corporates matched a Rand amount for the shoes distributed, and we managed to raise millions to assist less privileged schools with burning needs.

Get Involved


The primary focus is to join hands with schools, corporates, other Public Benefit Organisations and individuals, to collect new and gently worn shoes and distribute them to less privileged children.

The secondary focus is to use financial contributions from donors to uplift creches and schools.

Our Video Library


No matter what you do,
your job is to tell your story.

Our videos are how we best show what we do and why we love what we do.