OUR STORY

Our Business

GRAYSWAN IS A LEADING INDEPENDENT INVESTMENT CONSULTING COMPANY.

OUR CORE BUSINESS IS TO PROVIDE INDEPENDENT INVESTMENT ADVICE TO INSTITUTIONAL, PERSONAL, CORPORATE AND FAMILY OFFICE INVESTORS.

We are one of the most experienced independent investment advisory and wealth management businesses in South Africa in terms of assets under advice and the depth and strength and stability of our investment team. Our track record is proof of a successful and robust investment process that has been developed over the past 10 years. Our clients are all top performers and are the ambassadors of our business.


Our Name

A “BLACK SWAN” WAS FIRST DESCRIBED IN AD 82 TO DEPICT A CREATURE THAT DID NOT EXIST. HOWEVER, IN 1790 A BLACK SWAN WAS DISCOVERED AND THEREFORE PROVED THE EXISTENCE OF THE IMPROBABLE.

In Nicholas Taleb’s book, The Black Swan, he used the bird to explain the belief that “all swans are white” is based on the limits of our experience. In other words, some occurrences are unpredictable because they deviate so far beyond what is normally expected. Such experiences are rare but when they occur they have massive consequences. Examples of such are the 9/11 twin towers event, the invention of the internet or the 2008 US sub-prime financial crises.

We can protect against what we know, but not against what we do not know. “Black Swan” events are therefore random and unexpected. They are the unpredictable unknowns. “GraySwans”, as we coined the term, however, are risks that can be identified and which have unintended consequences on investors’ portfolios and therefore should be avoided. 


Our Values

WE ARE PASSIONATE ABOUT INVESTMENTS. WE ARE PASSIONATE ABOUT DOING THE RIGHT THINGS FOR THE RIGHT REASONS.

This means that whatever we set ourselves out to do, we do it with integrity and we do it whole-heartedly. We always go the extra mile. That’s just us.

We run our business based on the following principles:

  • Boutique – We are an owner-managed, boutique company. We focus on our core purpose and offer premium investment advisory services. We tailor-make our offering to ensure you have an authentic experience that meets your unique needs. Boutique does not mean expensive and exclusive, it means focused and tailor-made.

BEE Credentials

SINCE INCEPTION OF OUR BUSINESS WE HAVE PRO-ACTIVELY WORKED TO BUILD A TRULY SOUTH AFRICAN REPRESENTATIVE BUSINESS AND WE WILL CONTINUE TO DO SO. WE BELIEVE THAT YOU SHOULD BE THE CHANGE YOU WANT TO SEE IN THE WORLD.

In GraySwan’s dictionary the acronym BEE stands for BEing Equal. Although all our employees, clients and suppliers are all unique and deserve to be treated in a special manner, they are all equally important to us.

The BEE areas that we focus on: 


We Give

GIVING GENEROUSLY SPRINGS FROM THE PASSION IN OUR HEARTS TO BE PART OF THE CHANGE.

Since inception of GraySwan we have allocated 10% of our profits to the GraySwan Charitable Trust (GSCT). The sole purpose of the Trust is to be a channel through which GraySwan and other companies or individuals generously give. We aspire to make a meaningful difference in the lives of the less privileged.

We partner with organisations that are skillfully managed to competently steward resources while adhering to principles that we value and relate to. Current organisations we support are:

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